Borders Concept Store

Borders opened it's first of concept store in Ann Arbor, MI this past February. This is the first of 14 they are opening. The concept stores main new feature is that it has a digital center. A few of the activities you can do here is download music, research family history, and make custom CD's. Along with this, they have made each subject area in the store more digitally savvy.

They are taking a regular bookstore to the next level. Instead of just looking for a book on Italy, you can now look at digital maps, rent portable DVD players for your trip, and listen to the book reader to tell you information about the location.